{"title":"Books for Baby","description":"\u003cp\u003eIntroduce your little one to the joy of reading with our delightful collection of baby books. From touch and feel board books to sound books and first stories - our baby book collection features sweet characters and classic formats. Perfect for bedtime stories, tummy time, and building baby's first library. Designed for little hands with durable pages, engaging textures, and captivating illustrations that stimulate early development.\u003cbr\u003e\u003c\/p\u003e\n\u003c!----\u003e","products":[{"product_id":"hello-little-lamb-childrens-finger-puppet-book","title":"Hello Little Lamb - Children's Finger Puppet Book","description":"\u003cp\u003eLittle ones will love joining these fun characters on their adventures.\u003c\/p\u003e\n\u003cp\u003eWho will they meet today?\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSoft Finger Puppet Character\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eEngaging Format\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003ePerfect For Children Aged 1 – 3 Years\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":48045876937050,"sku":"FPUP01","price":8.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/6708\/7962\/files\/FPUP01b.jpg?v=1713449120"},{"product_id":"hello-little-bunny-childrens-finger-puppet-book","title":"Hello Little Bunny - Children's Finger Puppet Book","description":"\u003cp\u003eLittle ones will love joining these fun characters on their adventures.\u003c\/p\u003e\n\u003cp\u003eWho will they meet today?\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSoft Finger Puppet Character\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eEngaging Format\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003ePerfect For Children Aged 1 – 3 Years\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":48045893648730,"sku":"FPUP02","price":8.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/6708\/7962\/files\/FPUP02b.jpg?v=1713449399"},{"product_id":"hello-little-puppy-childrens-finger-puppet-book","title":"Hello Little Puppy - Children's Finger Puppet Book","description":"\u003cp\u003eLittle ones will love joining these fun characters on their adventures.\u003c\/p\u003e\n\u003cp\u003eWho will they meet today?\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSoft Finger Puppet Character\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eEngaging Format\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003ePerfect For Children Aged 1 – 3 Years\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":48045923795290,"sku":"FPUP03","price":8.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/6708\/7962\/files\/FPUP03b.jpg?v=1713449671"},{"product_id":"hello-little-chick-childrens-finger-puppet-book","title":"Hello Little Chick - Children's Finger Puppet Book","description":"\u003cp\u003eLittle ones will love joining these fun characters on their adventures.\u003c\/p\u003e\n\u003cp\u003eWho will they meet today?\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSoft Finger Puppet Character\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eEngaging Format\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003ePerfect For Children Aged 1 – 3 Years\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":48045955776858,"sku":"FPUP04","price":8.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/6708\/7962\/files\/FPUP04b.jpg?v=1713449924"},{"product_id":"bedtime-bunny","title":"Bedtime Bunny","description":"\u003cp\u003eRead a story and watch as Bunny falls asleep.\u003c\/p\u003e\n\u003cp\u003eFollow along with Bunny as he reads a sweet bedtime book to his favourite friend and gets sleepier and sleepier with each page turn.\u003c\/p\u003e\n\u003cp\u003eCharming illustrations and a rhyming story-within-a-story make this the perfect bedtime book. Sweet illustrations and gentle rhymes help your little one rest peacefully after a busy day. A unique approach to bedtime and a must-have on every bookshelf.\u003c\/p\u003e\n\u003cp\u003eSweet dreams, little Bunny!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGorgeous Bedtime Story\u003c\/li\u003e\n\u003cli\u003eBoard Book Format\u003c\/li\u003e\n\u003cli\u003ePerfect For Children Aged 1 to 3 Years\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Robert Frederick","offers":[{"title":"Default Title","offer_id":49391471493466,"sku":"KBBTB01","price":6.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/6708\/7962\/files\/BedtimeBunny_FC.jpg?v=1724919743"},{"product_id":"bedtime-bear","title":"Bedtime Bear","description":"\u003cp\u003eGet ready for bed by reading this sweet little bear a bedtime story.\u003c\/p\u003e\n\u003cp\u003eWatch as his eyes get heavy, and he begins to yawn while you read a rhyming story.\u003c\/p\u003e\n\u003cp\u003eSweet dreams, little Bear!\u003c\/p\u003e\n\u003cp\u003eSweet illustrations and gentle rhymes help your little one rest peacefully after a busy day. A unique approach to bedtime and a must-have on every bookshelf.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003eGorgeous Bedtime Story\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eBoard Book Format\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003ePerfect For Children Aged 1 to 3 Years\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Robert Frederick","offers":[{"title":"Default Title","offer_id":49391495872858,"sku":"KBBTB02","price":6.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/6708\/7962\/files\/BedtimeBear_FC.jpg?v=1724920260"},{"product_id":"dinoland-high-contrast-neon-board-book","title":"Dinoland – High Contrast Neon Board Book","description":"\u003cp class=\"MsoNormal\"\u003eWelcome to Dinoland! 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From the spiky Stegosaurus to the speckly Triceratops, each page has vibrant artwork that engages developing eyes and curious minds.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eWith its sturdy board pages, simple text, and cheerful illustrations, this book is perfect for little hands and growing readers.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003eFeatures high-contrast neon illustrations to visually stimulate and engage babies and toddlers\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eSturdy board book pages make it easy for tiny hands to turn and explore safely\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eEncourages early visual development and language skills through bright colours, patterns, and simple phrases\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003ePerfect for ages 0-3 years\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Robert Frederick","offers":[{"title":"Default Title","offer_id":51372484100442,"sku":"VRN01","price":6.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/6708\/7962\/files\/VRN01_DINOLAND_WHITEBOX_1.jpg?v=1749047167"},{"product_id":"safari-high-contrast-neon-board-book","title":"Safari - High Contrast Neon Board Book","description":"\u003cp class=\"MsoNormal\"\u003eLet’s go on a Safari! Discover a neon-bright world where brightly coloured animals play and little imaginations roar to life!\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThis playful board book is specially designed to delight babies and toddlers with bold, high-contrast colours and adorable jungle characters. From the stripy Zebra to the feathery Flamingos, each page has vibrant artwork that engages developing eyes and curious minds.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eWith its sturdy board pages, simple text, and cheerful illustrations, this book is perfect for little hands and growing readers.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003eFeatures high-contrast neon illustrations to visually stimulate and engage babies and toddlers\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eSturdy board book pages make it easy for tiny hands to turn and explore safely\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eEncourages early visual development and language skills through bright colours, patterns, and simple phrases\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003ePerfect for ages 0-3 years\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Robert Frederick","offers":[{"title":"Default Title","offer_id":51372601639258,"sku":"VRN02","price":6.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/6708\/7962\/files\/VRN02_SAFARI_WHITEBOX_1.jpg?v=1749048850"},{"product_id":"ocean-high-contrast-neon-board-book","title":"Ocean - High Contrast Neon Board Book","description":"\u003cp class=\"MsoNormal\"\u003eWho will you meet in the Ocean? \u003cspan style=\"mso-spacerun: yes;\"\u003e \u003c\/span\u003eDiscover a neon-bright world where brightly coloured creatures happily swim and little imaginations come to life!\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThis playful board book is specially designed to delight babies and toddlers with bold, high-contrast colours and adorable underwater characters. From the speedy Seahorses to the fancy Fishes, each page has vibrant neon artwork that engages developing eyes and curious minds. \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eWith its sturdy board pages, simple text, and cheerful illustrations, this book is perfect for little hands and growing readers.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003eFeatures high-contrast neon illustrations to visually stimulate and engage babies and toddlers\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eSturdy board book pages make it easy for tiny hands to turn and explore safely\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eEncourages early visual development and language skills through bright colours, patterns, and simple phrases\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003ePerfect for ages 0-3 years\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Robert Frederick","offers":[{"title":"Default Title","offer_id":51372722028890,"sku":"VRN03","price":6.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/6708\/7962\/files\/VRN03_OCEAN_WHITEBOX_1.jpg?v=1749051676"},{"product_id":"unicorns-high-contrast-neon-board-book","title":"Unicorns - High Contrast Neon Board Book","description":"\u003cp class=\"MsoNormal\"\u003eLet’s find Unicorns!\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eDiscover a neon-bright world where brightly coloured magical creatures happily play, and little imaginations come to life!\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThis playful board book is specially designed to delight babies and toddlers with bold, high-contrast colours and adorable magical characters. 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From bouncy bunnies to swinging monkeys, each page is packed with vibrant colours and adorable artwork that will keep tiny hands and curious minds engaged. \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eIdeal for sensory play and bonding time, Tiny Touch Animals helps support early learning through touch and sight.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003eBright Engaging Artwork\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eSturdy Board Book\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003ePerfect for Ages 0-2 Years\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Robert Frederick","offers":[{"title":"Default Title","offer_id":51574480699738,"sku":"KBTT01","price":6.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/6708\/7962\/files\/KBTT01_b.jpg?v=1751447121"},{"product_id":"tiny-touch-colours-bright-and-textured-baby-board-book-for-ages-0-2-interactive-touch-and-feel-book-with-colourful-characters","title":"Tiny Touch Colours - Bright and Textured Baby Board Book","description":"\u003cp class=\"MsoNormal\"\u003eTiny Touch Colours Board Book is the perfect first book for little learners!\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eDesigned especially for babies aged 0–2 years, this bright and bold board book features friendly bright characters, playful simple text, and fun-to-feel textured elements on every page. From shiny apples to bright sunflowers, each page is packed with vibrant colours and adorable artwork that will keep tiny hands and curious minds engaged. Ideal for sensory play and bonding time,\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eTiny Touch Colours helps support early learning through touch and sight.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003eBright Engaging Artwork\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eSturdy Board Book\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003ePerfect for Ages 0-2 Years\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Robert Frederick","offers":[{"title":"Default Title","offer_id":51574648963418,"sku":"KBTT02","price":6.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/6708\/7962\/files\/KBTT02_b.jpg?v=1751448181"},{"product_id":"tiny-touch-explore-bright-and-textured-baby-board-book-for-ages-0-2-interactive-touch-and-feel-book-with-colourful-characters","title":"Tiny Touch Explore - Bright and Textured Baby Board Book","description":"\u003cp class=\"MsoNormal\"\u003eTiny Touch Explore Board Book is the perfect first book for little learners!\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eDesigned especially for babies aged 0–2 years, this bright and bold board book features friendly bright characters, playful simple text, and fun-to-feel textured elements on every page. From busy bees to marching ants, each page is packed with vibrant colours and adorable artwork that will keep tiny hands and curious minds engaged. Ideal for sensory play and bonding time.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eTiny Touch Explore helps support early learning through touch and sight.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003eBright Engaging Artwork\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eSturdy Board Book\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003ePerfect for Ages 0-2 Years\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Robert Frederick","offers":[{"title":"Default Title","offer_id":51574700179802,"sku":"KBTT03","price":6.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/6708\/7962\/files\/KBTT03_b.jpg?v=1751449140"},{"product_id":"tiny-touch-my-world-bright-and-textured-baby-board-book-for-ages-0-2-interactive-touch-and-feel-book-with-colourful-characters","title":"Tiny Touch My World - Bright and Textured Baby Board Book","description":"\u003cp class=\"MsoNormal\"\u003eTiny Touch My World Board Book is the perfect first book for little learners!\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eDesigned especially for babies aged 0–2 years, this bright and bold board book features friendly bright characters, playful simple text, and fun-to-feel textured elements on every page. From dancing peas to cuddly kittens, each page is packed with vibrant colours and adorable artwork that will keep tiny hands and curious minds engaged. Ideal for sensory play and bonding time.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eTiny Touch My World helps support early learning through touch and sight.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003eBright Engaging Artwork\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eSturdy Board Book\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003ePerfect for Ages 0-2 Years\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Robert Frederick","offers":[{"title":"Default Title","offer_id":51574744711514,"sku":"KBTT04","price":6.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/6708\/7962\/files\/KBTT04_b.jpg?v=1751449725"},{"product_id":"buggy-book-with-felt-flaps-in-the-ocean","title":"Buggy Book with Felt Flaps – In the Ocean","description":"\u003cp class=\"MsoNormal\"\u003eThis delightful Ocean Buggy Book with Felt Flaps is designed especially for babies to enjoy on the go.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eMeasuring 10cm x 10cm, it securely fastens to your pram, keeping it within easy reach during walks and outings.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eEach of the 6 chunky spreads is filled with bright, cheerful ocean scenes. Little ones will love pulling down the soft felt flaps to discover surprises. Find a crab hiding behind a sandcastle or a happy dolphin splashing behind a wave.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eWith bold illustrations, tactile elements, and durable pages, it’s perfect for keeping tiny hands busy while encouraging early learning and curiosity.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003eBaby-Friendly Design\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eEngaging Felt Flaps\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003ePerfect for 0 years upward\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Robert Frederick","offers":[{"title":"Default Title","offer_id":51930732921178,"sku":"BBFF01","price":6.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/6708\/7962\/files\/BBFF01_Cover.png?v=1755267388"},{"product_id":"buggy-book-with-felt-flaps-in-the-forest","title":"Buggy Book with Felt Flaps – In the Forest","description":"\u003cp\u003eThis adorable Forest Buggy Book with Felt Flaps is perfect for keeping little ones entertained while you’re out and about.\u003c\/p\u003e\n\u003cp\u003eMeasuring 10cm x 10cm, it securely fastens to your pram, ensuring it’s always close at hand. Inside, you’ll find 6 chunky spreads filled with bright, cheerful woodland scenes. Babies will love pulling down the soft felt flaps to uncover surprises. Spot a hedgehog hiding behind a shrub, a deer peeking out from behind a leaf, and more.\u003c\/p\u003e\n\u003cp\u003eWith bold illustrations, tactile elements, and durable pages, this buggy book makes on-the-go play fun and engaging for tiny hands.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003eBaby-Friendly Design\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eEngaging Felt Flaps\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003ePerfect for 0 years upward\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Robert Frederick","offers":[{"title":"Default Title","offer_id":51930781811034,"sku":"BBFF02","price":6.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/6708\/7962\/files\/BBFF02_Cover.png?v=1755268063"},{"product_id":"buggy-book-with-felt-flaps-on-safari","title":"Buggy Book with Felt Flaps – On Safari","description":"\u003cp\u003eTake your little one on a wild adventure with the Safari Buggy Book with Felt Flaps.\u003c\/p\u003e\n\u003cp\u003eMeasuring 10cm x 10cm, this chunky pram book attaches securely to your buggy so it’s always within reach. The 6 vibrant spreads are packed with cheerful safari scenes. Babies will love lifting the soft felt flaps to find a giraffe hiding behind a tree or an elephant splashing behind a rock, and there are more surprises to discover along the way!\u003c\/p\u003e\n\u003cp\u003eWith its bright illustrations, tactile felt, and sturdy board pages, this buggy book is perfect for keeping curious hands busy while on the go.\u003c\/p\u003e","brand":"Robert Frederick","offers":[{"title":"Default Title","offer_id":51930796622170,"sku":"BBFF03","price":6.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/6708\/7962\/files\/BBFF03_Cover.png?v=1755268665"},{"product_id":"buggy-book-with-felt-flaps-in-the-park","title":"Buggy Book with Felt Flaps – In the Park","description":"\u003cp\u003eBrighten up your little one’s day out with the Park Buggy Book with Felt Flaps.\u003c\/p\u003e\n\u003cp\u003eMeasuring 10cm x 10cm, this chunky pram book fastens securely to your buggy so it’s always ready for play. Each of the 6 spreads is filled with colourful park scenes, where babies can pull down soft felt flaps to uncover surprises. 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With chunky, durable board pages, it’s easy for little hands to hold and turn. 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